Abby Farson Pratt

Digital Editor and Content Strategist

Prattles on about dog breed arcana to anyone who will listen

With a keen eye for detail and a passion for precision in language, Abby serves clients by creating, polishing and producing their content. Her background as an editor for broad international and academic audiences helps her create target-specific messages with agility and ardor. She is on a first-name basis with the public librarians in Charlottesville and moonlights as a calligrapher when she’s not devouring books.


As our name implies, Journey Group embarks with our clients on a voyage toward the clear communication of vital truths.

Destinations vary, but our essential commitments do not.

We seek to influence a skeptical world, to inform a questioning world, to invigorate an apathetic world.

We seek to do the best work in the world for the best reason in the world—a journey that does not end.